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Strategic brand management second edition kevin lane keller 39 out of 5 stars 63 hardcover 41 offers from 281 strategic brand management building measuring and managing brand equity 4 e. Abebookscom strategic brand management 3rd edition 9780131888593 by kevin lane keller and a great selection of similar new used and collectible books available now at great prices. In strategic brand management building measuring and managing brand equity 4th edition keller looks at branding from the perspective of the consumer and provides a framework that helps students and managers identify define and measure brand equity using insight from both academics and industry practitioners the text draws on . For students managers and senior executives studying brand management a number of excellent books have been written about brands but no book has really maximized those dimensions to the greatest possible extent strategic brand management sets the new standard brands represent invaluable . Incorporating the latest industry thinking and developments this exploration of brands brand equity and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day to day and long term brand decisions and thus improving the long term profitability of specific brand strategies